FitRec Banners

For this brand campaign for Boston University’s Fitness and Recreation Center, I was able to create, design, and layout these banners and posters for the promotion of the center, gym memberships, and the Summer Camp offered. Through the university’s colors and typography, along with some complementary colors, I designed these vertical banners that are showcased at fairs, special events, and around FitRec for promotion and visibility. With the help of images and icons, these designs came to life and are part of the representation, promotion, marketing campaigns, and activations at FitRec.


32  x  80 in
(81.28 x 203 cm)


2025

Social media

For FitRec’s digital campaigns, I also designed a series of social media graphics and promotional advertisements to support memberships, programs, events, and seasonal initiatives. Following FitRec’s visual identity, I created layouts that combined typography, photography, and color to communicate information in a clear and engaging way.

I also redesigned the overall look of FitRec’s Instagram page by creating a cohesive visual system and custom Highlight covers. This refreshed the brand’s social media presence and established a more consistent and recognizable digital identity to the brand and the system of the gym.